Completing Web Activities and Providing Constructive Feedback

When you are completing your weekly design activities and providing feedback to your peers, it is really important that you consider (and employ) design principles, actions, and tools, as described in our textbook. Without these considerations, your visuals will lack the features necessary to make them understandable by the viewer.


At a minimum, you must pay attention to the page layout. This includes positioning of elements on the page and page margins. 


Below are 5 examples of page layout. The first example has problems with the margins and with the choice of type font. An outline font isn't a good choice for a header, in this case. 

The second example provides an example of a modified 3-column format. 

The third example uses a more dynamic layout, which can be useful depending on what you are trying to communicate. 

The fourth example adds some color. 

The fifth layout has been shifted up slightly so that the image does not appear top-heavy. When your bottom margin is the same size as your top margin, it can appear smaller. The solution for this is to make the margin larger at the bottom to avoid the appearance of a top-heavy image.

In each of these examples, it is important to pay attention to the choice, size, and color of font, size and shape of images, position of images on the page, use of color to direct the eye, and page margins. Obviously, these considerations expand when you introduce blocks of copy, photos, clip art, etc. because then you also must pay attention to image quality. 


When providing feedback, please analyze your peers' posts in terms of contrast, alignment, proximity, repetition, type, color, space, shape, and depth. Remember, when using color, it is a good idea to stick with color families unless you are trying to focus attention on a single element, in which case you can use a complementary color. Notice in the examples above, all colors are warm.