Friday, January 28, 2011

Cigarette Warning Labels

Last fall, the Food and Drug Administration (FDA) proposed some changes to the ways that the risks of smoking would be advertised to consumers. The Center for Disease Control issued this PSA to inform consumers about the change.


The proposed images are to be used on all cigarette packaging and are meant to convey some very serious messages. To see all proposed images, go to this FDA warning label web page, and follow the links to each different message (BE PREPARED - SOME IMAGES MAY DISTURB YOU). Here are just a couple examples.



Some of the proposed images are graphic, others could be seen as saddening or scary. It is clear that, no matter what type of image is used, they are all meant to elicit some type of intense emotional response. Some people have been shocked by the images, and others, such as in this CBS cigarette label story, feel that they are not shocking enough.

Regardless of what you think of smoking, do you think that these new images will get the message across? Will people learn from these images? What do you think the FDA is trying to achieve through these proposed warning labels, and will they have the desired effect? How well do the message words and visuals work together?