I have updated this post with some tentative/final work. If you happen to see this before Sunday night, I'd appreciate some more feedback as my design has changed quite a bit! Thank you!
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Sustain H'burg is a new website and organization collecting local information about sustainability acts and events. In order to get the word out about this new information hub, we will be utilizing social media, word of mouth, and bulletin board/paper advertising. This brochure is one such advertisement. The website design is still in beta, but most of the information is available so check it out!
TENTATIVE/FINAL WORK
After watching the recording of Monday's class, and reviewing more of the module, I realized I needed to restart my brochure idea. Not only were my margins incorrect, but I hadn't thought of printing concerns. After calling a print specialist (friend of the family), I found a lot of really interesting advice towards coated gloss stock recyclable materials and soy inks. I was also advised (seeing as my new design has a folding aspect) to inquire about an upcharge based on pre-folded flyers. It really is a whole other world.
So my design was redone with the three-fold brochure idea in mind:
Also, since my organization is focused on sustainability, I pushed the envelope in making the brochure as reusable and interesting as possible. I didn't want a potential community member seeing the brochure, believing I had wasted paper and ink on frivolous advertising. I also rewrote the copy, given the tips from our module, and created a mock logo (until I get feedback from the org.). I've also sent the brochure off to the organization's founder for some feedback.
Let me know if the copy is too difficult to read in front of the clouds, or if I'm being paranoid. Also if my margins aren't wide enough (there's at least a 1/4 inch buffer for the folds). (Just FYI, the circle outlines are where a hole punch will go, creating a hole for the brochure/kite for the string to go through.)
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| Outside (1st column is inside panel, 2nd column is back panel, 3rd column is front panel) |
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| Inside (Kite decoration) |
end of update.
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DRAFT WORK
Below are the front and back designs I have so far. They are only a draft and I have specific questions about each. If you notice the blue vertical and horizontal lines, those are simply guidelines for me, to show spacing and the folds of the tri-fold layout. The two images were taken by me, and I have yet to create the logo. This is a project I am working on through the local Hour Economy, so it is a real project.
I'm realizing as I write this that my front/back is not really a front/back when folded... I'll have to work that out. My questions are regarding the underlay boxes and text. The first text box is simply a lighter color than the background image, does this work? The first red underlay box is more opaque than the second, which do you prefer? I am trying to portray local scenes of Harrisonburg in the images, so I am not trying to cover them up too much. I'm also unsure if all text boxes need to be aligned across the page, when they won't be viewed across the page at the same time. Let me know what you think.
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| Front |
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| Back (inside) |
In terms of the outside of the brochure, I think opaque works better but you might want to cut one those boxes, probably the one on top since that information is repeated more or less in the other copy. The copy in the transparent box is more insightful information into what the organization does. As for the inside, I'm wondering if breaking up the text and putting some chunks on the top, on the bottom and in the middle might help, either in transparent or opaque boxes. Right now, I like the horizontal movement but I want to see the image and the opaque wavy box obscures it too much for me. I think the image alone will keep the horizontal movement, especially with the road, so trying a different way to display the text along with the image and not blocking it might be more interesting - similar to what you did on the outside panels.
ReplyDeleteI agree with Katie that I like the more transparent box better, as I also want to see the great photos that you have included. For the inside, you could either make the wave more transparent or as Katie suggested, put text in different sections. By using the top, middle and lower boxes you could get movement as well. This is really looking great and what a great initiative. When you get it going, let me know and I can pass around to our grad students. Most of them would love this.
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