Thanks for all the great comments and likes on the first draft y'all. I went back and played around with the coloring a bit. I ended up doing a basic color for the John C. Wells Text and faded both the main and sub text. I like it, but in the future I plan on adding our Star-Ball in there to substitute in for the C in John C Wells. For that reason I didn't bother going back in and placing a period next to the C as it will be gone once I try to draw a Star Ball in there.
Again I used GIMP for this. After this project I am confident with putting GIMP on a CV. Really useful piece of software once you know how to use it. I highly recommend downloading it if you don't want to buy photoshop and also would use the lynda.com tutorials to get started.
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