Sunday, February 10, 2013
Logo for Peer Review
My client for this project is my aunt and uncle's company-which they took over from my grandpa a couple years ago, and the company is called Merit Marketing. It is sort of hard to describe the company itself but they work a lot with different ships in the military- for example, the USS Truman can order a bunch of ice cream, chips, and even embroidered shirts from them and Merit Marketing gets those items from bigger factories (say Edy's ice cream, etc.) and supplies that ship with whatever they order. Anyways, right now their "logo" is basically white lettering that says "Merit Marketing" on a dark navy blue background. I wanted to try and use just letters perhaps and here are some ideas I have come up with. They are pretty simple. but my aunt said they do not want anything too elaborate. My questions for you guys are, 1. Which one looks better (in terms of design features, etc.), 2. Are any/all TOO simple, 3. Should I try and go more elaborate, and 4. Do they remind you of any other design for another company you have seen? I tried to make them different from other companies. I welcome any and all criticisms so have at it! Thank you :)
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I like the concept but the blues are not working for me. I wonder if the shades could change just a bit to blend better. Right now they are shocking when I look at them. Are the two in the same palate of blues? IF so then contrast. IF they are not, try two in the same palate. Great job!
ReplyDeleteI love the ideas you’ve come up with, and I think it’s probably wise to stick to simple rather than complex, especially if the logo is to be printed on shirts, etc. I think the dark blue and turquoise colors have the potential to work very well together. A logo with 2 “M”s has great potential, I think, because there are so many creative ways you can display the two letters together, and play with their combined negative space. I can’t decide between whether I like #2 or #3 best. In #2, I almost feel like the inside “M” should be stretched horizontally, so that it fits the negative space of the bigger “M” more uniformly. (Does that make sense?) Then again though, #3 has potential also because the two M’s flowing into one another. The reason I am not too keen on the first design is because although I know you are trying to use the big M’s as the first letter of the two words, some viewers might just read it as “erit arketing,” because of the drastic difference in size between the big M’s and smaller text below. Their eyes may not tell them to connect the big M’s to the smaller words right away. Sorry, I’m not sure if I’m explaining my thoughts well!
ReplyDeleteTassie, the blues weren't my favorite either, that is something that I am working on tweaking now. Thank you for pointing that out. Raleigh, I agree with you about the first option. I was playing around with ideas on how I could incorporate the whole name while having the "M's" be a more prominent piece of the design but my newer versions of that design have the "erit arketing' piece in a bigger font that matches more with the M's. Not sure I will even use that logo anyways. Thank you for your comments!
ReplyDeleteThe first one is great because it creates a brand with the MM yet lets people who are unfamiliar with the company know who you are by including the rest of the words in the space below the M's. From this you could also use the third version on labels and other things that go to people who already know what it stands for. The contrasting colors of the blues look good together I think, but you would know which blue is closest to the company's existing color. The first logo is simple, clean and effective. Maybe consider putting some kind of border around it (oval or rectangle) just to give it a defined space. But its great as is too - nice work
ReplyDeleteI really like the first one. I like that it is creative and simple, yet it also tells me what the logo is for. I am eager to see your final result!
ReplyDeleteI really like the first one. As already mentioned the first logo is good because it contains the the company name for people who are not familiar with the company. If these are not the already branded colors of the company, it may be helpful to play around with the color scheme a little bit. Also,you might try moving the words to the left to align with post of the M on the other side.
ReplyDeleteI also like the first one the best. I don't know if you would want to keep the same colors of navy and white, but when I think of the navy those are the colors I think of. Like you said in your comments to Tassie I think making the "erit and arketing" bigger would be helpful.
ReplyDeleteI agree with Justin that moving the lettering of #1 to the left post of the M would ease the load on the audience and eliminate the visual of "erit arketing".
ReplyDeleteI like #1 in that they overlap, but my favorite is #2 and I think there is a lot of opportunity to play with negative space in this design. As for the blues, they did not stand out as a poor choice, but as Cat mentioned, you'll have to clarify with the organization to get their true blue colors.
i think you did a great job here sticking to simple designs that have a creative flair but are not overly detailed.
Great job, Britney!