Thursday, February 20, 2014

Draft Instructional Poster


2 comments:

  1. I really like the use of the puzzle, as it is a good metaphor for life. The swooshes do bring my eye from the top to the bottom,as well and create some movement. I am not sure I like the James Madison University. While I really like this overall, I am not sure that fits in with the overall theme. Looks great though.

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  2. Initially, it looks pretty nice. I'm digging the movement coming down the page. I think I agree with Andee that you might want to find a different way to make "James Madison University" pop without using text warps. The puzzle pieces are awesome but they look a little skewed. I'm guessing you had to stretch them to fit the text inside? It might be better to leave the puzzle pieces in their correct aspect ratio and take all the "step" text out. The numbers alone will be fine. I'd also left-align your chunked copy instead of keeping it all center-aligned. Then you won't have any negative space between the puzzle pieces and your copy that might mess with proximity. I'd say that the background has a lot going on with the faded building and interesting squares that might take away from the action in the front but actually...it's all so muted it seems to be ok. It's up to you but you could play with that more, take out the squares or take out the building, play with the muted nature more, whatever you'd like - and see if you can make it fall back even more without losing any information. Otherwise, it's nice and unified with color and saturation. Those swooshes are pretty and break up the space in interesting ways (you could play with that more too if you wanted - why is one swoosh between 1 and 2 and not between 2 and 3?, etc). And this is the longest comment I've ever left on this page so I'll stop now. It's lovely!

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