In this class, you will need to spend at least 30 minutes per day LOOKING at page layout, composition, color, and image choice on websites, magazines, posters, cereal boxes, junk mail, newspapers, books calendars... whatever you encounter. As you examine new visuals, consider:
- Composition - What did the designer do to make the page layout interesting to look at? How is negative or white space used to focus attention?
- Shape - What shapes are used? How do they relate to each other? What message do they convey?
- Type font - How does the type communicate the message to the intended audience?
- Color - What kind of mood does the choice of color convey? What effect would a different color have on the mood?
- Contrast - What impact does contrast have on the design?
- Repetition - Is repetition used in the design? How so? Is it successful?
- Alignment - How is alignment used to organize the page and communicate the message?
- Proximity - How is proximity used to to show relationships between visual information?
Finally, what do you think about the poster examples provided above? Do they help you come up with a unified design concept that you will carry through all of your design projects this semester?