Marcia's New OASS Logo

Recreated, and UVA colors added. Any and all feedback appreciated. "Words" are technically centered, but visually look low to me. 

Rust; Logo Draft- Updated with Final

For my logo project I am working on the newly designed Ice House in downtown Harrisonburg, Virginia. This historic building had a long run as the Cassco Ice House, but has been uninhabited for quite some time. Recently JMU, HDR, Matchbox Realty, and various other organizations decided to revamp the space to be a modern community collective. The space is still being decided upon (to install aquaponics or not install aquaponics, that is the question...).

I unfortunately have not gotten in touch with any of the stakeholders of this new organization, so I resorted to Googling articles written about the building, and what sort of ideas the inhabitants had in mind. In this way, I came upon my logo of the honeycombs.


The Ice House is slated to be a gathering space for residents, commercial businesses, community organizations, and more. The idea of creating a 'hive' was originally from a JMU Industrial Design student's work for building furniture for the space.

I was also drawn to the builder's concept of chunking the building into color-coded sections, as seen in these screenshots of their design document:

And so the draft logo I created is simple, but clear, with the idea of being used as a sign for the physical building, or even in print:

UPDATE:

Given the feedback, I decided to stick with the hive look, but was interested in utilizing the shapes in other ways. I had a lot of ideas, but none that I could build upon as the choice to use them were solely mine. I would love to get input from the Ice House collective regarding their desired branding. 

Here are some more ideas I went through:

Before I finally settled on this altered font (widened, with a rounder C), as the foundation of the logo:

And then, to stick with the original hive idea, and with the added peer review feedback ideas, I came up with this: