When I read the web activity, I immediate thought of the ADDIE model--as it is a process. I started looking for images for inspiration, and actually found an image that expressed how I would like to interpret the hierarchy of the ADDIE model. Most images of the model portray it as a five step process that cycles, or just five steps in a row. I think this image shows the flow of the ADDIE model, and drives home the point that evaluation is the focal point of the process, occuring during every phase.
Image Source: http://www.denvercoloradotraining.com/about-the-training-development-company/denver-colorado-training-process/
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