Monday, February 20, 2012

Middle Matters

I was interested in just getting directly to the point. By having the questions on the side I was hoping to get the reader interested if they answered yes to the questions and thus could take the time to read more about the information below. I thought by adding the chalk board, the "middle matters" would make more sense. I also thought by using the school bus yellow, people would think of the education field.

3 comments:

  1. Hey Christina,

    I feel like your design is good. I especially like the three points that you want to stand out on the right hand side. The only thing I would say to change would be the darker gradient towards the bottom. It makes the font a little harder to read.

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  2. Christina,

    I like that you have incorporated the classroom/school setting into your poster. I agree with Chervon, that the text at the bottom gets lost in the color. An idea that I had for this particular poster was to maybe expand the chalkboard to incorporate the questions that you have outlined (which was also a clever idea to gain attention!) just to expand on your idea of bringing relevance to the chalkboard. Overall, I think this is a good poster, you have used CRAP well :).

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  3. Christina,

    Be aware of alignment on your poster. Look at the "negative" space created by the blocks of copy and the poster. Notice how there is no consistency between the different sections of negative space. Consider repositioning your text and chalkboard so that there is greater consistency in the negative space. Also, be aware of your margins. You have more space on the top of your poster than you do on the sides or bottom. Typically, you want equal margins on the top and sides and a larger margin on the bottom to avoid the appearance of a top-heavy image. With regard to color, I would eliminate the use of a gradient. It does not add to the poster. Also, you may want to consider using a less saturated yellow. I am not sure whether the horizontal rules are necessary. Experiment with eliminating them once you reposition the text. You may find that they are unnecessary. Finally, it is best to use no more than 2 fonts in a single piece. If you want to use the "chalkboard" font, which I think is a good choice, use a single font in the rest of your poster, but use the italicized version for the heading, and the bold version for your bullet points. This would help create consistency in your type fonts.

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